From a high level and according to Dan Bernoske says a well-choreographed sales enablement strategy is made up:
• execution of product launches
Uncovering the story will surface as the business objectives are aligned with the product. This is where the value for your customers will reveal itself.
Why You Can't Get Your Reps to Sell the New Products: The Importance of a Sales Enablement Plan
A product road map prioritizes what the market has told you it needs. When properly built, it continuously spawns winning solutions and accelerates revenue growth. Even the best products can become obsolete overnight because competition is fierce. So keep listening to the market and innovate your products faster than the competition.
For more insight on this, pick up The Starter's Guide to Sales Enablement.
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