The term "pretail" alone is the perfect descriptor for how crowdsourcing is very much like the future of work. In it you can survey a target group with an idea and see what feedback or even support it receives from that group. With that feedback you can adjust as needed to attract an even larger group to contribute and "buy in".
Take aways from this podcast: Socializing collective input and actions is an inherently influential way to create demand and loyalty. Imagine how a similar internal or external communications model can create a sense of community and advocacy.
Welcome to the New Era of Commerce (a16z Podcast)
Just as "social networking" is a bland term that doesn't really capture the layers of what happens underneath (and on top of) social networking platforms, "crowdfunding" is a broader phenomenon than what the term and tools implies. Or so argue the guests on this episode of the a16z Podcast, Tilt co-founder and CEO James Beshara and a16z general partner Jeff Jordan with Sonal Chokshi. Crowdfunding isn't just about reaching a certain threshold to make something, but it's also about "pre-commerce" or "pretail" -- the next evolution in commerce, which involves the ability to suss out demand before production and sell directly to consumers. Crowdfunding is also about "social commerce" -- the ability to not only build community, but trigger collective action towards some goal. There's even a sort of Dunbar's number equivalent for crowdfunding, the tipping point at which the momentum of this collective action takes over (hint: it involves the magic number of 34%). Beyond crowdfunding, there are broader themes o...
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