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Great thoughts on the transition from sales training to sales enablement:

"Companies that establish a dedicated sales enablement function sharpen their competitive edge. Sales representatives should become a source of business advantage to customers. That means that they should be experts in their field to the point that they add value. They must be experts with product knowledge and the various solutions including competitor products." - Greg Alexander

Read more about this transition:

How to get sales and marketing thinking together

What sales enablement teaches us about content

Quora's top 3 answers to sales enablement

EBOOK: Dig deeper into how you can implement a Sales Enablement Strategy:

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