The term "pretail" alone is the perfect descriptor for how crowdsourcing is very much like the future of work. In it you can survey a target group with an idea and see what feedback or even support it receives from that group. With that feedback you can adjust as needed to attract an even larger group to contribute and "buy in".

Take aways from this podcast: Socializing collective input and actions is an inherently influential way to create demand and loyalty. Imagine how a similar internal or external communications model can create a sense of community and advocacy.