Top-Performing Organizations Prioritize Sales Enablement, Says Forbes Insights/Brainshark Report
For 71% of C-Level Executives, Driving Sales Productivity Is Top of Mind NEW YORK (October 20, 2015)—As companies look to compete more effectively and grow revenue, sales enablement is a strategic priority among leading organizations today, according to a new report by Forbes Insights, in association with Brainshark. Report data shows [...]
1. Sales enablement solutions (55%) are the top technology investments for boosting sales productivity – Other key areas included analytics (54%), CRM (53%) and learning technologies (45%).
2. Content is the secret ingredient to sales productivity – Top-performing companies look to sales enablement technology to power their content strategies. Sales content analytics (44%) and easy, instant access to content in the field (41%) are the primary features these leading companies look for from a sales enablement solution.
3. Leading companies value sales and marketing alignment. Three-fourths of top-performing organizations have strong alignment between sales and marketing, compared to just half of all other firms. In contrast, 87% of companies below revenue targets report poor sales and marketing alignment