Is thought leadership a piece of content, a person, a group of people or a strategy? Is a thought leader also an influencer?
It's alright to admit that the following marketing terms remain a little it blurry: Expert, Influencer, Thought Leader and Celebrity. Christian Sarkar has our backs and breaks it all down with his "Power Matrix".
"The Power Dynamics of Thought Leadership: From Expert to Celebrity" - Christian Sarkar
In a digital world, two words are used often, and sometimes interchangeably, to explain why some individuals and companies become the arbiters of taste and fashion. The words are " influencer" and " thought-leadership," - both of which have led to the popular phrases " influencer-marketing" and " thought-leadership marketing."