"All the energy and investment you commit to automating digital experiences at scale may be for naught if you’ve failed to pay adequate attention to the content supply chain."
At Pressly we have found that optimizing your content supply chain is essential for sales enablement success. You need to target and personalize content through different forms and accross many different channels.
Managing the flow of content is what Jake Sorofman touches on his great article shared below:
EBOOK: Dig deeper into how you can implement a Sales Enablement Strategy: