No matter how highly automated you can make an experience, not a single thing beats real, true interaction.
I think about going on a morning run with a step counter that is programmed to notify me when I've reached my desired time/distance and heart rate. The digital fireworks permit me to own a smug sense of accomplishment. But you know what beats that? A random thumbs up and high five from an unknown pedestrian. "You can do it!" she cheers. "I will, thanks!" I wave back. This genuine, human interaction is more satisfying than the vibrating wrist alert. If we could put that magic in a bottle, we would alway have something authentic.
The big one: How do you stay authentic in your business?
Authenticity: one of them hot button topics. But why is it so hot? Is it because we crave human connection in a technology-driven world? Is it because the Internet has become so saturated with bogus people spewing bogus content and using bogus titles? Or is simply because it’s always