There is a lot of content floating around in your internal communication channels. It can be cluttered and noisy in there and, as a result, assets that you've worked to organize often have been left unclicked and unread.
Problem: Valuable ideas and
opportunities get left unseen.
So what do you do to create better peer-to-peer communications and sharing? How do you motivate your team to collaborate with the content and one another plus report on meaningful engagement? Here are some things to consider:
1. Formats are evolving because channels are evolving
Between video and podcasts alone, content formats are not what they used to be. Many of the internal comms systems we are using were first developed before our newer click-scroll-consume habits were formed. Team members have touch points in messenger windows, on news feeds, in email - we have more channels, more formats than ever before. The best performing, most influential content usually surfaces when the format is tailored to the channel. Think about that the next time you share a white paper or embeddable link. Formats should have the reader or viewer in mind - consider where they are when they receive the content, how long it takes to consume it as well as a call to action that prove its value.
2. Groups Strategy
A healthy internal comms strategy can offer strategic targeting to the appropriate teams versus an "all staff" email or blanketed social media approach. This is an effective way to test content with a small group or many, to see if there's interest and feedback. Does it get a culture of conversation going?
Should you revise the messaging and test it with another team? Start with a small group first, treat everything like a beta test.
3. Pass the Mic
We've said this a few times in Think Together: Pass the Mic Not the Muzzle.
Peer visibility and establishing an identity within a large organization does not have to be that scary or elusive. We are in a disruptive time and it's going to take confidence to keep up. Empowering your team members to speak up and share ideas will only strengthen their capacity for breakthroughs. The problem with one-way communications with a team is just that - it's one way. Passing the mic makes for a more dynamic and attractive work experience.
Solution: Create a space where your
team can truly think together.
For more on Employee Engagement, take a look at this post which highlights Trust, Voice and Influence.