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"I wanted to be and speak like my customers." says T-Mobile USA's
CEO John Legere

Achieving authenticity as a company can seem like an insurmountable challenge. But in this interview, you'll hear John Legere boil it down into very simple terms.

"Create a strategy. Align people.
Over communicate."

As a leader to his staff and customers, he describes his commitment to regular activity to social channels as a "not CEO, corporate suit" - which is true to his mandate to be as down to earth as his staff and customers in virtual billboard form. That relatability proves successful and is undeniable.