Achieving authenticity as a company can seem like an insurmountable challenge. But in this interview, you'll hear John Legere boil it down into very simple terms.
"Create a strategy. Align people.
As a leader to his staff and customers, he describes his commitment to regular activity to social channels as a "not CEO, corporate suit" - which is true to his mandate to be as down to earth as his staff and customers in virtual billboard form. That relatability proves successful and is undeniable.
11: CEOs Can't Say That: A Rule-breaking Lesson from T-Mobile USA CEO John Legere by CNBC: Fortt Knox with Jon Fortt
How's this for authenticity: T-Mobile USA CEO John Legere has no qualms about dropping an f-bomb right in the middle of a press conference. He was taunting his rivals on Twitter long before that became the new standard in diplomacy. More important than all of that, Legere is growing the rolls at the third-largest U.S. wireless carrier at a dizzying clip – T-Mobile added 2.3 million subscribers in the first nine months of last year. AT&T and Verizon might be bigger, but T-Mobile is bold, scrappy, and changing the rules of the game. That's why for the latest episode of the Fortt Knox podcast I sat down with Legere to talk about how he decided to be a different kind of CEO, and why. More: http://forttknox.com