When you deliver content, you need to understand the results, and how they compare to industry standards. Whether it's newsletters, drip campaigns, or sequences, the content your delivering needs to be held accountable.
Here are the industry standards for email to help you optimize and understand how your email is performing.
Email marketing statistics 2016
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK, US, Europe, Asia-Pacific including Australia Email marketers often ask 'how do our campaigns compare?'. They're looking for statistics to compare subscriber engagement