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Mar 20, 2017

"To be exact, enterprise organizations generate 53% of their own content, and emerging companies create a whopping 83% of content in-house. Good to know, but why should I care, you may ask. The problem with content creation is that 65% of content is unused mostly because the content is not findable or relevant. This article discusses the cost of B2B content curation as well as how to calculate and maximize content ROI. "