The best way to align sales and marketing is to 'create content that’s so good that it becomes the sales teams’ secret weapon.'
Marketo's article gives you 4 weapons to active your content into a conversion-focused asset for sales.
4 Secret Weapons for Sales Enablement - Marketo
There are nearly 17 million Google search results for “marketing and sales alignment”–too many in my mind, given that they all sound pretty much the same. Most of them beseech marketers and salespeople to “just get along,” but while they advertise “shockingly simple secrets,” most of them are troublingly vague. But this one is different. Today, I’ll share how marketers can achieve alignment by simply enabling sales to close more deals. Here are four assets you can create to enable sales to close more deals.