The No-Longer-Impossible Case of Creative Collaboration
Problem: You can't simply stumble on a successful enterprise collaboration strategy, we know that much. But as the research below proves, no matter how elusive a thriving and resultant process may be, there is a real need for you to kick (a new) one into gear.
Better Understanding = Increased Productivity
How interactive is your intranet? You're paying a pretty penny for that communications management platform because you want to build a strong business culture. But somehow you're still stuck with the top-down model of sharing content (boo 👎🏽 ) and your team's valuable ideas are somehow still left unseen.
Thought Leadership Comes Down to Expertise and Style
Some know it as the latest buzz word that has swept content marketing (therefore, a word that has become as cliche as content marketing itself). But many have been practicing thought leadership for a long time as a means to:
Your Brand Advocates Are... In-house
With the rise of content marketing and ever-changing social media practices, it's become more obvious that our audience informs our marketing strategies. We aim to align ourselves with: What moves them? What are their challenges? What conversations matter to them?
How to Build a Content Creation Machine - Marketo
Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? Many organizations have an insatiable appetite for content because the ability to offer interesting, relevant, and useful content is one of the only ways left to truly break through and engage your audience in an environment that's considered 'noisy' on a good day, and downright frenetic on an average one.
Marketing Measurement: What’s the CMO Got to Do With It?
Marketing leaders rely on the skills and expertise of their marketing operations team to spearhead marketing measurement initiatives. On the surface, that sounds like a pretty reasonable thing to do. Unfortunately, however, CMOs sometimes take that too far, relying completely on their marketing operations leader/team to drive measurement initiatives without their involvement.
Why You Can't Get Your Reps to Sell the New Products: The Importance of a Sales Enablement Plan
A product road map prioritizes what the market has told you it needs. When properly built, it continuously spawns winning solutions and accelerates revenue growth. Even the best products can become obsolete overnight because competition is fierce. So keep listening to the market and innovate your products faster than the competition.
7 Ways To Turn Your Employees Into Brand Ambassadors - Brand Quarterly
Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s brand. But there’s no better PR than an army of loyal employees living and breathing your brand. You know the type – folks with enthusiasm ...
Infographic: convincing colleagues to use internal social media
Top tips on how to convince colleagues to use an internal social media platform.
Guidelines for Periodically Updating Your Content
Businesses should more frequently revisit old articles to revise them with updated information for readers & Google alike, here's what to keep in mind.
Why the Best Marketers are Rule Breakers
Published on "I don't want to go to school, I just want to break the rules." - Charli XCX I wear black rock n roll t-shirts to work almost every day. Why? Cause it's comfortable and it's who I am.
Content Marketing Tips: 11 Types of Content That People Love To Share
Content marketing is about attracting attention. But attracting traffic and attention is getting harder. Here are some content marketing tips to help you.
The human era of marketing
Clean-up in the marketing aisle! Social media has swiped its hand across B2B and B2C and left marketing in disarray. Watch your step, because H2H is demanding shelf space...
B2B Content Curation Costs & How to Maximize its ROI
After surveying 291 B2B organizations, the research firm SiriusDecisions’ recent study found that the majority of B2B content creation investment is executed internally, which means that most content creation costs are hidden.
5 Research Insights to Drive Your Content Marketing
Discover five key insights from Content Marketing Institute’s B2B research and how you can use them to help your own programs.
How to Get Sales to Use Your Marketing Content - Sales Benchmark Index
Matt Sharrer points out key areas where marketers can ensure that sales is using and optimizing the content
4 Secret Weapons for Sales Enablement - Marketo
There are nearly 17 million Google search results for “marketing and sales alignment”–too many in my mind, given that they all sound pretty much the same. Most of them beseech marketers and salespeople to “just get along,” but while they advertise “shockingly simple secrets,” most of them are troublingly vague. But this one is different. Today, I’ll share how marketers can achieve alignment by simply enabling sales to close more deals. Here are four assets you can create to enable sales to close more deals.
The Hot Mess Dumpster Fire That Is Corporate Content
How many brands are creating content that you just can’t wait for?
10 Content Marketing Best Practices from Top Brands
When it comes to content marketing, there are some universal best practices. Whether you're a B2B or B2C brand, these content marketing best practices will set you up for success.
Email marketing statistics 2016
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK, US, Europe, Asia-Pacific including Australia Email marketers often ask 'how do our campaigns compare?'. They're looking for statistics to compare subscriber engagement
Three Overlooked Essentials in Enterprise Content Marketing
Pressly- Masterclass Presentation.pdf
The 3 Overlooked Essentials in Enterprise Content Marketing. A Masterclass presentation by Andrew Hastings, VP Marketing @ Pressly.
Work With (Not For) Buyers for the Ultimate B2B Customer Experience
This is the #1 thing to know and do in creating a meaningful B2B customer experience. 530 B2B buyers emphatically agreed in our recent study...
Top-Performing Organizations Prioritize Sales Enablement, Says Forbes Insights/Brainshark Report
For 71% of C-Level Executives, Driving Sales Productivity Is Top of Mind NEW YORK (October 20, 2015)—As companies look to compete more effectively and grow revenue, sales enablement is a strategic priority among leading organizations today, according to a new report by Forbes Insights, in association with Brainshark. Report data shows [...]